Not so long ago, we announced the release of our new Social Media tool. This week, we’re releasing an update that adds a whole new report to this tool! The new ‘Activity’ report allows you to conduct detailed research of all social media activity generated by your company and selected competitors.
This new 'Activity' report in the Social Media tool displays a list of all social media publications (like posts on Facebook and Google+ or tweets on Twitter) in great detail, which allows you to get a much better understanding of how successful your or your competitors’ social media efforts are.
Here you can see a list of all social media activities for a selected period of time as well as user engagement metrics for each activity listed.
The ‘Posts’ column displays the content of a post or tweet – both text and graphics (if the latter is present). You can expand any post or tweet to view its full content and then collapse it back to its normal display size, or click on ‘View on Facebook/Twitter/Google+’ to see the post or tweet in its corresponding social media platform.
For your convenience, all the information in the new report can be filtered by company and/or social media service and sorted by the type of activity.
We hope you like the new report! Please let us know if you have any ideas or suggestions for the new Social Media tool by sending us an email at [email protected].