Good news, everyone! We have released yet another major update to our Social Media tool - the Audience report. As the name suggests, the new report displays audience trend for you or your competitors' social media profiles, allowing you to compare the results in easy-to read charts.
In the first section of the report, you will see graphic charts representing how the number of your or your competitor's total audience has changed in the selected time period. What is particularly useful, is the fact that you can choose to display both Activity and Engagement data in the same chart! This is extremely helpful when you want to research whether or not certain social media activities will grow your audience. For your convenience, there is a separate chart for each social media service currently supported - Facebook, Twitter and Google+.
You can also get a detailed audience comparison overview for your company and selected competitors - either by total audience or a particular social media service.
We hope you enjoy using the Social Media tool! Please send your feedback along with any comments, suggestions or ideas on what we should add next to [email protected]. Thank you for helping us make SEMrush better!