With loads of guesswork and assumptions, the debate about Google ranking factors is never ending and evolves with every major algorithm update.
SEMrush is proud to present its own Ranking Factors study based on the largest scope of 600,000+ keywords from various local databases.
12 most prominent and controversial factors were chosen to shed light on what really impacts search results, allowing you to grasp opportunities before others. The main goal of the study was to identify any consistent patterns in the ranking mechanism that could be useful for our clients and the SEO community worldwide.
We have analyzed the following factors:
All research results along with the key takeaways were structured and compiled in a PDF document. You’ll find the download link below.
Top 100 positions
for 600,000+ keywords
Each page analyzed
in terms of onpage factors, referring domains, traffic data
Keywords grouped by search
low (1-100), medium
(101-1,000), high (1,001-10,000),
highest (10,001 and up)
Search volume groups
by long-tail & short-head
Machine learning algorithm applied
to determine the importance of ranking factors
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