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Get Your Content Marketing into a New Phase with the Recent Discoveries

Reveal usable findings from this year’s content marketing landscape to build a winning strategy for 2021

The State of Content Marketing Report
600K
tweets analyzed
100K
search queries assessed
1.2M
blog posts inspected
17K
content marketing positions examined

Make the Right Content Marketing 
Decisions Based on Data

The following report was created to help readers get the most 
out of their content marketing efforts

Content Marketing Trends

We detected the most popular topics, hashtags, questions and search queries 
of 2020.

Anatomy of Performing Content

We considered the factors that influenced the visibility and engagement of thousands of articles from our database.

Top Required Content
Marketing Skills

We analyzed the 2020 requirements stated in 17,000 content marketing job descriptions on Monster, LinkedIn and Indeed.

The Most Expensive Keywords

We identified the content marketing 
related English keywords that cost the most to bid on.

Content Marketing Survey

We surveyed more than a thousand specialists worldwide about their approach to work: from developing a content strategy to measuring its efficiency.

Some of the Key Findings

62%
of the tweets analyzed use the ‘#seo’ hashtag
34.6%
received ‘strategy’ — the most popular topic on Twitter with the ‘#contentmarketing‘ hashtag
48%
of content marketers consider creating content that drives traffic as their biggest challenge
44%+
of employers want their specialists to know SEO 
and Social Media

Methodology

The State of Content Marketing 2020 study is powered by SEMrush - the world-renowned 
online suite of 45 tools for SEO, Advertising, Content Marketing, Social Media and 
Competitive Research. We used the following tools for data collection and analytical solutions:

Content Marketing Platform

A unique set of tools covering the whole content marketing workflow: from ideation and creation to performance measurement

Traffic Analytics

A powerful solution to reveal any website’s traffic data: where it comes from and how engaged the visitors are

Keyword Magic Tool

An easy-to-use keyword research tool that provides all the data needed for an effective SEO or PPC campaign

Readers’ Feedback

  • Donna Moritz

    Donna Moritz

    Founder of Socially Sorted

    “So handy! Great seeing SEMrush turn millions of data pieces into useable, actionable takeaways relating to Content Marketing. The detail is super helpful and I love the summary sections - some nuggets of gold in there for everything from keywords and search to blog post length. I'll keep this handy on my desktop
    for 2020... for sure!”

  • Lilach Bullock

    Lilach Bullock

    Business Success Coach & Consultant, Content Marketer

    “This is a fantastic report, jam packed full of helpful data to kick start 2020!”

  • Nichole Elizabeth DeMeré

    Nichole Elizabeth DeMeré

    B2B SaaS Consultant, Go-to-Market Strategist, and Product Marketer

    “This report is gorgeous! I am very impressed, @semrush.”

  • Cyrus Shepard

    Cyrus Shepard

    Owner of Zyppy

    “Analysis of 700,000 articles:
    While long-form content may not be a ranking factor, it sure gets shared/linked-to at a higher rate (& anecdotally, tends to rank for more terms) - Anatomy of Top Performing Articles
    Thx for the tip @semrush”

Donna Moritz

Founder of Socially Sorted

“So handy! Great seeing SEMrush turn millions of data pieces into useable, actionable takeaways relating to Content Marketing. The detail is super helpful and I love the summary sections - some nuggets of gold in there for everything from keywords and search to blog post length. I'll keep this handy on my desktop for 2020... for sure!”

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Marketing Report Now!

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