What is a keyword?
In the perspective of search engine optimization, a specific phrase or word describing a web page’s contents is known as a keyword. They act as shortcuts that summarize an entire page and assist SE robots in crawling and matching a page to a fitting search query.
What is a keyword search? This is the process of electronically searching for stored information using specific keywords, or phrase combinations. However, before selecting keywords for your business website, you should pay great attention to keyword research. For now, let us look at the relevance of keywords in SEO and on SERP.
What is a negative keyword? This is a word or phrase that excludes your ad from coming up for a certain search query. This usage of search engine keywords reduces your cost, increases ROI investment, and ensures that you reach the customers that are most interested. Tips about optimization of PPC campaign you can find here.
SEO-tips about keywords relevant placement
1. Keywords in the Domain Name
It is still relevant to have your keyword in the domain name even though it does not boost like it used to. Having them gives a signal and offers an immediate understanding of website content. Your keywords appear bold in your domain name in SERP for search query.
Using your target keyword as the first word in the domain name gives you a search engine ranking edge over other websites that either have it in the middle, end, or do not have it at all in their domain.
2. Add key phrases in the Subdomain Name
The same applies here. Having the target keyword in the subdomain name, especially as the first word, adds a boost to your rank.
3. They must be in the Title Tag
The second most important piece of content after the content on the page is the title tag and it transfers a strong on-page SEO signal. So, a title tag that starts with the target keyword performs better than one that has the keyword at the end.
4. In the Description Tag
Though this does not give as much of a signal as it used to, it is still better to have the keyword or its synonyms in it.
5. In the H1 Tag
This is like a second title tag that Google sees as a relevancy signal, so it is important to include your keyword.
6. Usage Frequency in Document
It acts as a relevancy signal to have the keyword appear more than any other in your document. However, care must be taken to avoid overusing it, which is why you should consider its synonyms and other variations.
7. Density of Keywords
Google and other search engines use this to determine your website topic. You should be careful not to overdo it though. Check the keyword frequency and compare it to average data of the best sites in SERP for your main keywords, promoted on this page. Use a keyword selection tool to help you speed up the process.
Latent semantic indexing keywords assist SE robots to gather meaning from those words having more than one meaning. An example is “Apple” as a fruit or as a computer company. Therefore, the existence of LSI acts also as a signal for content quality.8. LSI Keywords in Content
9. LSI Keywords in the Title and Description Tags
Just as it is for the content of a webpage, the presence of the LSI keywords in your title and description tags assists Google in distinguishing between synonyms.
10. Eminence of Keywords
It is an essential signal of relevancy to have a keyword appearing in the first 100 words of a page’s content. For less valuable keyword synonyms use second paragraph and so on.
11. Add key phrases in the H2 and H3 Tags
It offers a kind of relevancy signal (though weak) to include your keyword as a subheading in the H2 or H3 format.
12. Word Order for Keyword
The search query made by a searcher will likely bring page content that is ranking better for the same keyword rather than for the same keyword phrase in a different order. For instance, a search for: “Hot water flask” will make a page optimized for “Hot water flask” rank better than a page optimized for “Flask for hot water”. To understand which keyword order is traffic generated and less competitive, do keyword research and analyze the results.
13. Keywords in the URL
Having your target keyword in your URL is also a relevant signal that is important.
14. Add in the URL String or not?
However, key phrases in the domain name have more importance than in the other parts. Check that you have not over spammed the URL string – use each key not more than twice. You can use synonyms when implementing similar content on the internal pages.
Example of good URL: www.linko.com/linkbuilding-strategy/how-to-link-naturally/
15. The Number of Other Keywords that a Page is Ranking For
Ranking for several other keywords will give Google a signal of internal quality.
16. Linking from Competitors
A page’s rank for a particular keyword gets more value with links from other pages that are ranking in the same SERP
17. In the Title
Pages having links with the keyword of your page in the title get more love from Google (linking from one expert to another).
18. Organic CTR
The SERP positioning for a particular keyword gets boosted by more CTR (click through rate) clicks.
19. Over Optimization
You get penalized for over optimizing keywords on a page, so you should look out for on-page factors such as header tag and keyword stuffing and excessive keyword decoration.
20. Poisonous Anchor Text
Your site ranking will get hurt if you have poisonous anchor text (pharmacy keyword is an example) pointing to it. This is seen as a hacked or spam site signal.
As you can see that the keywords on a website play a major role in SEO and SERP, which is why care must be taken to control how keywords appear in various areas of the SERP (URL, Domain, Title, Description, and content).
Start today by getting your hands dirty with a free trial of a online SEO tool like SEMrush, which will give you a detailed picture of the keywords that will be profitable for your niche and your website SEO-metrics. I suggest to begin with keyword research report or keyword difficulty tool.