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Market Research
Australia
Top websites in Australia (Market Research Industry)
May 2025
Domain | Visits | Desktop share | Mobile share | MoM | YoY | Main Traffic Source | |
|---|---|---|---|---|---|---|---|
| 2.13M | 42.26%900.12K | 57.74%1.23M | ↑16.45% | ↑6.1% | Direct | ||
| 1.71M | 26.62%455.15K | 73.38%1.25M | ↑37.33% | ↓2.38% | Direct | ||
| 759.99K | 32.82%249.43K | 67.18%510.56K | ↑58.53% | ↑13.41% | Direct | ||
| 682.35K | 33.45%228.27K | 66.55%454.09K | ↓0% | ↓13.3% | Direct | ||
| 395.4K | 28.51%112.74K | 71.49%282.67K | ↑5.09% | ↑5.69% | Direct | ||
| 380.43K | 42.27%160.83K | 57.73%219.6K | ↓2.67% | ↓25.59% | Referral | ||
| 222.14K | 8.33%18.51K | 91.67%203.63K | ↑23.72% | ↑874.64% | Direct | ||
| 194.89K | 40.34%78.62K | 59.66%116.28K | ↑21.4% | ↓1.25% | Direct | ||
| 185.78K | 56.32%104.63K | 43.68%81.15K | ↓11.73% | ↓4.8% | Direct | ||
| 153.42K | 94.91%145.61K | 5.09%7.81K | ↑18.52% | ↑9.26% | Direct | ||
| 129.09K | 48.67%62.83K | 51.33%66.26K | ↑20.84% | ↓48.93% | Direct | ||
| 124.85K | 42.95%53.63K | 57.05%71.23K | ↑52.37% | ↓18.19% | Direct | ||
| 111.6K | 8.72%9.74K | 91.28%101.87K | ↑21.21% | ↑166.7% | Direct | ||
| 109.96K | 38.53%42.37K | 61.47%67.59K | ↓38.73% | ↑34.6% | Direct | ||
| 94.33K | 34.43%32.48K | 65.57%61.85K | ↑269.7% | ↑168.92% | Direct | ||
| 86.87K | 17.11%14.86K | 82.89%72.01K | ↑429.8% | ↑66.38% | Referral | ||
| 85.13K | 17.41%14.82K | 82.59%70.31K | ↑654.92% | ↓2.61% | Direct | ||
| 83.32K | 30.43%25.36K | 69.57%57.97K | ↑359.46% | ↑10.68% | Direct | ||
| 80.81K | 50.3%40.65K | 49.7%40.17K | ↑45.86% | ↑89.35% | Direct | ||
| 78.09K | 63.62%49.68K | 36.38%28.41K | ↑33.54% | ↑100.82% | Direct |
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Key terms:
- Domain — The unique address that identifies a website on the internet.
- Visits — A metric that reflects the action of an individual accessing a website aka traffic.
- MoM — Month-over-month (MoM) growth reflects the change in traffic as a percentage of the previous month's traffic stats.
- YoY — Year-over-year (YoY) growth reflects the change in traffic for the past 12 months as a percentage of the previous 12 months’ traffic stats.
- Traffic sources — The pathways or channels through which website visitors arrive on a website, such as search engines, social media, or referral links.
- Direct — Traffic to a website via URLs entered directly into a browser’s search bar, saved bookmarks, or direct links opened from outside a browser (e.g. PDFs or Microsoft Word documents).
- Referral — Traffic to a site from a click on a hyperlink on another domain (excluding social media platforms, web-based email clients, search engines).
- Search — Traffic to a site coming directly from a click from search engine non-paid results (For example, Google, Bing, or DuckDuckGo).
- Organic Social — Traffic sent to a domain via posts on social media platforms (For example, Facebook, Twitter, Reddit, Pinterest, or YouTube) that were created and published without any paid promotion or advertising.
- Paid social — Traffic to a website from paid advertisements placed on social media platforms.
- Paid search — Traffic to a website sent from advertisements shown on a search engine’s results page.
- Email — Traffic to a website from links embedded inside emails.
- Display — Traffic to a site from display advertisements, such as banner ads or other visual ad formats.