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Banking
Switzerland
Top websites in Switzerland (Banking Industry)
May 2025
Domain | Visits | Desktop share | Mobile share | MoM | YoY | Main Traffic Source | |
|---|---|---|---|---|---|---|---|
| 9.38M | 10.05%942.64K | 89.95%8.44M | ↑24.49% | ↑37.83% | Direct | ||
| 2.57M | 69.66%1.79M | 30.34%779.96K | ↓0.66% | ↓4.31% | Direct | ||
| 2.45M | 64.74%1.58M | 35.26%862.95K | ↑14.79% | ↓11.99% | Direct | ||
| 2.3M | 59.22%1.36M | 40.78%938.08K | ↓3.99% | ↓8.91% | Direct | ||
| 2.2M | 36.93%812.27K | 63.07%1.39M | ↓9.67% | ↓9.92% | Direct | ||
| 1.02M | 31.57%322.54K | 68.43%699.03K | ↓0.36% | ↑20.57% | Direct | ||
| 879.47K | 37.88%333.14K | 62.12%546.33K | ↑4.16% | ↓4.14% | Direct | ||
| 776.83K | 92.33%717.23K | 7.67%59.6K | ↓2.72% | ↑25.53% | Direct | ||
| 757.39K | 77.24%585K | 22.76%172.39K | ↑15.53% | ↓3.64% | Direct | ||
| 698.55K | 50.46%352.48K | 49.54%346.07K | ↓24.24% | ↑16.35% | Direct | ||
| 640.02K | 89.75%574.45K | 10.25%65.57K | ↑5.22% | ↓24.54% | Direct | ||
| 613.79K | 49.66%304.81K | 50.34%308.98K | ↑1.49% | ↑4.3% | Direct | ||
| 539.55K | 49.81%268.75K | 50.19%270.8K | ↓11.45% | ↑6.58% | Direct | ||
| 466.79K | 59.05%275.65K | 40.95%191.14K | ↑7.22% | ↑19.98% | Direct | ||
| 423.72K | 67.15%284.52K | 32.85%139.2K | ↓0.71% | ↓13.65% | Referral | ||
| 420.49K | 53.64%225.57K | 46.36%194.92K | ↑47.2% | ↑40.26% | Direct | ||
| 396.44K | 30.61%121.34K | 69.39%275.1K | ↓43.37% | ↑46.86% | Direct | ||
| 342.33K | 67.78%232.02K | 32.22%110.32K | ↑24.3% | ↓1.44% | Direct | ||
| 310.97K | 55.08%171.29K | 44.92%139.67K | ↓35.34% | ↑23.48% | Direct | ||
| 270.3K | 5.12%13.85K | 94.88%256.45K | ↑153.26% | ↑5,760.63% | Direct |
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Key terms:
- Domain — The unique address that identifies a website on the internet.
- Visits — A metric that reflects the action of an individual accessing a website aka traffic.
- MoM — Month-over-month (MoM) growth reflects the change in traffic as a percentage of the previous month's traffic stats.
- YoY — Year-over-year (YoY) growth reflects the change in traffic for the past 12 months as a percentage of the previous 12 months’ traffic stats.
- Traffic sources — The pathways or channels through which website visitors arrive on a website, such as search engines, social media, or referral links.
- Direct — Traffic to a website via URLs entered directly into a browser’s search bar, saved bookmarks, or direct links opened from outside a browser (e.g. PDFs or Microsoft Word documents).
- Referral — Traffic to a site from a click on a hyperlink on another domain (excluding social media platforms, web-based email clients, search engines).
- Search — Traffic to a site coming directly from a click from search engine non-paid results (For example, Google, Bing, or DuckDuckGo).
- Organic Social — Traffic sent to a domain via posts on social media platforms (For example, Facebook, Twitter, Reddit, Pinterest, or YouTube) that were created and published without any paid promotion or advertising.
- Paid social — Traffic to a website from paid advertisements placed on social media platforms.
- Paid search — Traffic to a website sent from advertisements shown on a search engine’s results page.
- Email — Traffic to a website from links embedded inside emails.
- Display — Traffic to a site from display advertisements, such as banner ads or other visual ad formats.