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Apparel & Fashion
Japan
Top websites in Japan (Apparel & Fashion Industry)
April 2025
Domain | Visits | Desktop share | Mobile share | MoM | YoY | Main Traffic Source | |
|---|---|---|---|---|---|---|---|
| 63.53M | 54.75%34.79M | 45.25%28.75M | ↓25.72% | ↑18.59% | Direct | ||
| 26.44M | 18.89%4.99M | 81.11%21.45M | ↓25.41% | ↓7.34% | Direct | ||
| 17.22M | 22.53%3.88M | 77.47%13.34M | ↓9.13% | ↓7.86% | Direct | ||
| 7.28M | 9.67%704.2K | 90.33%6.58M | ↓21.39% | ↑14.77% | Direct | ||
| 6.03M | 23.44%1.41M | 76.56%4.62M | ↓26.34% | ↑44.43% | Direct | ||
| 4.59M | 13.69%628.55K | 86.31%3.96M | ↓6.91% | ↑22.67% | Direct | ||
| 3.91M | 31.02%1.21M | 68.98%2.7M | ↓15.4% | ↓22.66% | Direct | ||
| 3.7M | 57.44%2.13M | 42.56%1.57M | ↓30.89% | ↓5.5% | Direct | ||
| 3.26M | 16.24%528.8K | 83.76%2.73M | ↓27.09% | ↑41.39% | Direct | ||
| 3.01M | 13.81%416.08K | 86.19%2.6M | ↓35.03% | ↓12.9% | Direct | ||
| 2.69M | 30.96%831.87K | 69.04%1.86M | ↓28.53% | ↑7.14% | Search | ||
| 2.41M | 16.61%399.6K | 83.39%2.01M | ↓16.87% | ↑6.64% | Search | ||
| 1.9M | 26.27%500.21K | 73.73%1.4M | ↓22.72% | ↓7.58% | Direct | ||
| 1.59M | 33.63%536.23K | 66.37%1.06M | ↓26.68% | ↓10.83% | Direct | ||
| 1.46M | 68.44%1M | 31.56%461.83K | – | ↑341.35% | Social | ||
| 1.35M | 1.77%23.87K | 98.23%1.33M | ↓57.59% | ↑60.89% | Direct | ||
| 1.13M | 26.11%296.19K | 73.89%838.42K | ↑15.38% | ↓29.72% | Direct | ||
| 910.91K | 37.1%337.99K | 62.9%572.92K | ↓21.79% | ↑9.45% | Search | ||
| 892.43K | 45.54%406.38K | 54.46%486.05K | ↓33.74% | ↓17.83% | Direct | ||
| 883.11K | 22.69%200.42K | 77.31%682.69K | ↓41.83% | ↓34.64% | Direct |
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Key terms:
- Domain — The unique address that identifies a website on the internet.
- Visits — A metric that reflects the action of an individual accessing a website aka traffic.
- MoM — Month-over-month (MoM) growth reflects the change in traffic as a percentage of the previous month's traffic stats.
- YoY — Year-over-year (YoY) growth reflects the change in traffic for the past 12 months as a percentage of the previous 12 months’ traffic stats.
- Traffic sources — The pathways or channels through which website visitors arrive on a website, such as search engines, social media, or referral links.
- Direct — Traffic to a website via URLs entered directly into a browser’s search bar, saved bookmarks, or direct links opened from outside a browser (e.g. PDFs or Microsoft Word documents).
- Referral — Traffic to a site from a click on a hyperlink on another domain (excluding social media platforms, web-based email clients, search engines).
- Search — Traffic to a site coming directly from a click from search engine non-paid results (For example, Google, Bing, or DuckDuckGo).
- Organic Social — Traffic sent to a domain via posts on social media platforms (For example, Facebook, Twitter, Reddit, Pinterest, or YouTube) that were created and published without any paid promotion or advertising.
- Paid social — Traffic to a website from paid advertisements placed on social media platforms.
- Paid search — Traffic to a website sent from advertisements shown on a search engine’s results page.
- Email — Traffic to a website from links embedded inside emails.
- Display — Traffic to a site from display advertisements, such as banner ads or other visual ad formats.