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Education
Japan
Top websites in Japan (Education Industry)
March 2025
Domain | Visits | Desktop share | Mobile share | MoM | YoY | Main Traffic Source | |
|---|---|---|---|---|---|---|---|
| 98.17M | 28.68%28.16M | 71.32%70.01M | ↑4.41% | ↑28.91% | Direct | ||
| 50.53M | 20.86%10.54M | 79.14%39.99M | ↑1.11% | ↓7.71% | Direct | ||
| 41.76M | 79.53%33.21M | 20.47%8.55M | ↓2.42% | ↑6.34% | Direct | ||
| 39.05M | 95.27%37.2M | 4.73%1.85M | ↑1.01% | ↑33.74% | Referral | ||
| 32.13M | 42.94%13.8M | 57.06%18.33M | ↓10.01% | ↓17.38% | Direct | ||
| 30.41M | 68.31%20.77M | 31.69%9.64M | ↓1.56% | ↑18.87% | Direct | ||
| 27.62M | 7.44%2.06M | 92.56%25.57M | ↓8.41% | ↑3.59% | Direct | ||
| 26.22M | 21.56%5.65M | 78.44%20.57M | ↑6.43% | ↓25.9% | Direct | ||
| 22.63M | 14.12%3.2M | 85.88%19.43M | ↑8.73% | ↓1.87% | Direct | ||
| 18.92M | 17.56%3.32M | 82.44%15.6M | ↓2.27% | ↓1.35% | Direct | ||
| 17.99M | 88.52%15.93M | 11.48%2.07M | ↓11.31% | ↓31.82% | Direct | ||
| 15.93M | 28.43%4.53M | 71.57%11.4M | ↑24.79% | ↑25.09% | Direct | ||
| 13.79M | 4.43%610.66K | 95.57%13.18M | ↑35.8% | ↑2.8% | Direct | ||
| 12.53M | 19.95%2.5M | 80.05%10.03M | ↓8.86% | ↓26.25% | Search | ||
| 12.26M | 92.77%11.37M | 7.23%886.35K | ↓4.32% | ↑15.94% | Direct | ||
| 11.81M | 26.35%3.11M | 73.65%8.7M | ↑12.84% | ↓22.32% | Direct | ||
| 10.58M | 25.32%2.68M | 74.68%7.9M | ↑9.1% | ↑3.75% | Search | ||
| 10.52M | 15.15%1.59M | 84.85%8.92M | ↓1.48% | ↑4.39% | Search | ||
| 10.01M | 24.68%2.47M | 75.32%7.54M | ↑8.92% | ↑1.5% | Direct | ||
| 9.11M | 64.72%5.89M | 35.28%3.21M | ↓19.14% | ↓9.96% | Direct |
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Key terms:
- Domain — The unique address that identifies a website on the internet.
- Visits — A metric that reflects the action of an individual accessing a website aka traffic.
- MoM — Month-over-month (MoM) growth reflects the change in traffic as a percentage of the previous month's traffic stats.
- YoY — Year-over-year (YoY) growth reflects the change in traffic for the past 12 months as a percentage of the previous 12 months’ traffic stats.
- Traffic sources — The pathways or channels through which website visitors arrive on a website, such as search engines, social media, or referral links.
- Direct — Traffic to a website via URLs entered directly into a browser’s search bar, saved bookmarks, or direct links opened from outside a browser (e.g. PDFs or Microsoft Word documents).
- Referral — Traffic to a site from a click on a hyperlink on another domain (excluding social media platforms, web-based email clients, search engines).
- Search — Traffic to a site coming directly from a click from search engine non-paid results (For example, Google, Bing, or DuckDuckGo).
- Organic Social — Traffic sent to a domain via posts on social media platforms (For example, Facebook, Twitter, Reddit, Pinterest, or YouTube) that were created and published without any paid promotion or advertising.
- Paid social — Traffic to a website from paid advertisements placed on social media platforms.
- Paid search — Traffic to a website sent from advertisements shown on a search engine’s results page.
- Email — Traffic to a website from links embedded inside emails.
- Display — Traffic to a site from display advertisements, such as banner ads or other visual ad formats.