Top Newspapers Websites in New Zealand

Key Insights on Top Newspapers Websites in New Zealand on December 2025

As of December 2025, youtube.com leads Newspapers in New Zealand with 173.62M monthly visits. Its audience skews mobile-first (26.78% desktop / 26.78% mobile), and traffic is down month over month -0.82% and down year over year -8.02%. nzherald.co.nz holds second with 20.95M visits and a mobile-leaning mix (22.38% desktop / 77.62% mobile), while instagram.com ranks third with 18.68M visits.

Across the leaders, bada.io is the most mobile-first (100% of visits), whereas nba.com is the most desktop-reliant (77.15%). Momentum favors irishexaminer.com in the latest month (31,272.8%), while westlandfuneralservices.com shows the steepest pullback. On a yearly view, futura-sciences.com posts the strongest expansion (3,016.23%), contrasted with twitter.com (-69.76%).

Acquisition patterns also differ: youtube.com is driven primarily by search, youtube.com by direct, and youtube.com by referral; overall, 97 of the top 100 sites are direct-led, 3 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.