Top Travel & Tourism Websites in Poland

Name: Top websites in Poland (Travel & Tourism)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Poland, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

19.16M

44.68%8.56M

55.32%10.6M

↑33.02%

↑5.75%

Direct

wakacje.pl

6.46M

27.76%1.79M

72.24%4.67M

↑78.06%

↓5.57%

Direct

itaka.pl

5.55M

24.84%1.38M

75.16%4.17M

↑120.77%

↓9.13%

Direct

r.pl

4.54M

26.19%1.19M

73.81%3.35M

↑104.1%

↓2.06%

Direct

skyscanner.pl

4.27M

34.03%1.45M

65.97%2.82M

↑33.5%

↑7.75%

Direct

ryanair.com

3.99M

38.27%1.53M

61.73%2.46M

↑9.27%

↓0.13%

Direct

lot.com

3.73M

17.54%654.7K

82.46%3.08M

↑39.54%

↑55.52%

Direct

esky.pl

3.54M

26.84%951.06K

73.16%2.59M

↑35.1%

↑34.41%

Direct

tui.pl

3.52M

41.25%1.45M

58.75%2.07M

↑69.03%

↑2.58%

Direct

flightradar24.com

3.45M

33.19%1.15M

66.81%2.31M

↑44.55%

↑33.08%

Direct

fly4free.pl

3.41M

14.16%482.81K

85.84%2.93M

↑22.7%

↑41.65%

Direct

wizzair.com

3M

51.01%1.53M

48.99%1.47M

↑22.12%

↑18.01%

Direct

national-geographic.pl

2.52M

8.78%221.4K

91.22%2.3M

↑18.16%

↑51.95%

Direct

getyourguide.com

2.22M

28.03%622.8K

71.97%1.6M

↑72.35%

↑146.88%

Direct

tripadvisor.com

1.99M

30.24%601.48K

69.76%1.39M

↑65.59%

↓13.36%

Search

airbnb.pl

1.92M

51.49%988.43K

48.51%931.28K

↑4.61%

↓0.16%

Direct

webcamera.pl

1.84M

18.6%342.08K

81.4%1.5M

↑75.57%

↑11.68%

Direct

flixbus.pl

1.42M

28.82%408.63K

71.18%1.01M

↑19.33%

↓9.84%

Direct

komoot.com

1.08M

51.8%557.84K

48.2%519.11K

↑50.89%

↓0.56%

Direct

europodroze.pl

1.05M

20.74%217.83K

79.26%832.42K

↑41.76%

↑42.59%

Direct

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Key Insights on Top Travel & Tourism Websites in Poland on May 2026

As of May 2026, booking.com leads Travel & Tourism in Poland with 19.16M monthly visits. Its audience skews mobile-first (44.68% desktop / 44.68% mobile), and traffic is up month over month 33.02% and up year over year 5.75%. wakacje.pl holds second with 6.46M visits and a mobile-leaning mix (27.76% desktop / 72.24% mobile), while itaka.pl ranks third with 5.55M visits.

Across the leaders, upperbooking.com is the most mobile-first (98.97% of visits), whereas merlinx.eu is the most desktop-reliant (70.28%). Momentum favors travelmaniacy.pl in the latest month (1,268.07%), while lufthansa.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 78 of the top 100 sites are direct-led, 19 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Poland