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Banking
United States
Top websites in the United States (Banking Industry)
May 2025
Domain | Visits | Desktop share | Mobile share | MoM | YoY | Main Traffic Source | |
|---|---|---|---|---|---|---|---|
| 141.58M | 35.14%49.76M | 64.86%91.82M | ↑4.85% | ↑2.3% | Direct | ||
| 141.21M | 65.17%92.03M | 34.83%49.18M | ↑6.9% | ↓4.59% | Direct | ||
| 87.39M | 46.77%40.87M | 53.23%46.52M | ↑3.53% | ↓7.17% | Direct | ||
| 78.8M | 66.27%52.22M | 33.73%26.58M | ↑2.18% | ↓7.84% | Direct | ||
| 63.23M | 74.22%46.93M | 25.78%16.3M | ↑7.1% | ↓3.63% | Direct | ||
| 56.21M | 57.58%32.37M | 42.42%23.84M | ↑8.7% | ↓4.17% | Direct | ||
| 55.87M | 22.66%12.66M | 77.34%43.21M | ↓26.58% | ↑1.67% | Direct | ||
| 54.25M | 18.86%10.23M | 81.14%44.02M | ↑10.64% | ↓6.28% | Direct | ||
| 42.33M | 4.55%1.93M | 95.45%40.41M | ↓9.71% | ↑17.45% | Direct | ||
| 34.94M | 11.28%3.94M | 88.72%30.99M | ↑12.57% | ↓12.44% | Direct | ||
| 34M | 51.24%17.42M | 48.76%16.58M | ↑7.94% | ↓10.93% | Direct | ||
| 26.62M | 45.62%12.14M | 54.38%14.48M | ↑0.16% | ↑3.02% | Direct | ||
| 21.76M | 41.7%9.08M | 58.3%12.69M | ↓4.08% | ↑2.25% | Direct | ||
| 21.37M | 59.27%12.67M | 40.73%8.7M | ↑3.36% | ↓7.4% | Direct | ||
| 18.27M | 2.91%532.56K | 97.09%17.74M | ↑16.76% | ↑175.9% | Direct | ||
| 18.11M | 21.48%3.89M | 78.52%14.22M | ↑10.44% | ↑7.94% | Direct | ||
| 17.47M | 52.55%9.18M | 47.45%8.29M | ↑11.78% | ↓21.41% | Direct | ||
| 14.64M | 8.4%1.23M | 91.6%13.41M | ↑38.69% | ↑103.49% | Direct | ||
| 12.82M | 58.08%7.45M | 41.92%5.38M | ↓8.83% | ↑34.33% | Direct | ||
| 11.38M | 43.18%4.91M | 56.82%6.46M | ↓6.69% | ↓0.27% | Direct |
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Key terms:
- Domain — The unique address that identifies a website on the internet.
- Visits — A metric that reflects the action of an individual accessing a website aka traffic.
- MoM — Month-over-month (MoM) growth reflects the change in traffic as a percentage of the previous month's traffic stats.
- YoY — Year-over-year (YoY) growth reflects the change in traffic for the past 12 months as a percentage of the previous 12 months’ traffic stats.
- Traffic sources — The pathways or channels through which website visitors arrive on a website, such as search engines, social media, or referral links.
- Direct — Traffic to a website via URLs entered directly into a browser’s search bar, saved bookmarks, or direct links opened from outside a browser (e.g. PDFs or Microsoft Word documents).
- Referral — Traffic to a site from a click on a hyperlink on another domain (excluding social media platforms, web-based email clients, search engines).
- Search — Traffic to a site coming directly from a click from search engine non-paid results (For example, Google, Bing, or DuckDuckGo).
- Organic Social — Traffic sent to a domain via posts on social media platforms (For example, Facebook, Twitter, Reddit, Pinterest, or YouTube) that were created and published without any paid promotion or advertising.
- Paid social — Traffic to a website from paid advertisements placed on social media platforms.
- Paid search — Traffic to a website sent from advertisements shown on a search engine’s results page.
- Email — Traffic to a website from links embedded inside emails.
- Display — Traffic to a site from display advertisements, such as banner ads or other visual ad formats.