head of marketing for agency solutions AT SEMrushHead of Marketing for Agency Solutions at Semrush. Migrated from journalism to digital marketing and je ne regrette rien.
What matters most to the client in a sales pitch? In our study, we gathered the opinions of over 200 agency and in-house marketers to identify the most overrated and underrated elements of a winning agency pitch.
This step-by-step checklist will help you successfully launch a Google display campaign. Just choose the primary goal of the campaign and we‘ll generate an actionable how-to guide to help you at every stage, from choosing the right audiences to fine-tuning the landing pages.
Let’s take a look at four aspects to be considered when evaluating competitors’ GDN (Google Display Network) campaigns. We will use a website as an example and Semrush’s Display Advertising report as the main data source.