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Pat Marcello

Pat Marcello is President and SEO Manager at, a full-service digital marketing company that serves small- to medium-sized businesses. Follow her on Facebook, Twitter or Google+. Pat’s last article for Semrush was "Google's Fetch and Render: Why It's Important."
Let’s Talk KPI: Which Three Really Drive Your Business

Let’s Talk KPI: Which Three Really Drive Your Business?

One thing an SEO must do is monitor KPIs. What is that? KPIs are your “Key Performance Indicators.” If you’re new to SEO, you probably wonder what those are, or you may think that the only KPI that’s important is involved with traffic. Or you saw KPI when you did some keyword research at a particular site, and wondered what it meant then or if it was important. Right? In my mind, each situation is different.
Jun 04, 2015
Google’s Fetch and Render

Google’s Fetch and Render: Why It’s Important

Lots of folks think that SEO is about “gaming the system.” Well… that’s true of “black hat” SEO, but those of us who are trying to make pages easy for Google to crawl and evaluate are working towards what I like to think of as “natural” SEO.
Apr 20, 2015
The Perfect Content Storm for SEO

The Perfect Content Storm for SEO

We all know that content is what’s driving the SEO machine these days. What most people don’t know is that they could be going about it all wrong. Writing just any piece of re-hashed, over-done content isn’t going to cut it. Your written works have to be researched, well-prepared, and well… professional.
Jan 22, 2015
Master Article Structure

Start Writing Like an Authority: Master Article Structure

Over the past 10 years, SEO has changed dramatically. If you’re an SEO with any tenure in the marketplace, you already know that. If not, if you’re just starting out in this crazy world of ours, you really missed the fun days — the days of wealth and abandon. In 2014, we have to work much, MUCH harder to get our clients to rank well in search.
Jul 28, 2014