Author Photo

Pat Marcello

Pat Marcello is President and SEO Manager at, a full-service digital marketing company that serves small- to medium-sized businesses. Follow her on Facebook, Twitter or Google+. Pat’s last article for Semrush was "Google's Fetch and Render: Why It's Important."
Let’s Talk KPI: Which Three Really Drive Your Business

Let’s Talk KPI: Which Three Really Drive Your Business?

One thing an SEO must do is monitor KPIs. What is that? KPIs are your “Key Performance Indicators.” If you’re new to SEO, you probably wonder what those are, or you may think that the only KPI that’s important is involved with traffic. Or you saw KPI when you did some keyword research at a particular site, and wondered what it meant then or if it was important. Right? In my mind, each situation is different.
Jun 04, 2015
Google’s Fetch and Render

Google’s Fetch and Render: Why It’s Important

Lots of folks think that SEO is about “gaming the system.” Well… that’s true of “black hat” SEO, but those of us who are trying to make pages easy for Google to crawl and evaluate are working towards what I like to think of as “natural” SEO.
Apr 20, 2015
The Perfect Content Storm for SEO

The Perfect Content Storm for SEO

We all know that content is what’s driving the SEO machine these days. What most people don’t know is that they could be going about it all wrong. Writing just any piece of re-hashed, over-done content isn’t going to cut it. Your written works have to be researched, well-prepared, and well… professional.
Jan 22, 2015
Master Article Structure

Start Writing Like an Authority: Master Article Structure

Over the past 10 years, SEO has changed dramatically. If you’re an SEO with any tenure in the marketplace, you already know that. If not, if you’re just starting out in this crazy world of ours, you really missed the fun days — the days of wealth and abandon. In 2014, we have to work much, MUCH harder to get our clients to rank well in search.
Jul 28, 2014
7 Copywriting Tips

7 Copywriting Tips: SEO-friendly Copy that Converts

SEO isn’t just about traffic. It’s about sales, too. You can have all the traffic you want, but if you’re online for the money? You need copy that is a) SEO friendly and that b) converts. If you omit one for the other, you’re totally missing the boat. What to do? What to do? Use these seven easy steps and you’ll see it’s NOT that hard.
May 14, 2014
Popular SEO Myths

7 Popular SEO Myths — Busted!

Today, I had someone ask me how to become an SEO because she owned a copy shop. They do websites on the side, and wanted to sell SEO services to her clients. My first thought was to tell this woman to get a prescription for Xanax before she did anything else.
Jan 20, 2014

Hummingbird: Google’s Kinda-New Algorithm

We all know that Google and every other search engine on the planet uses an algorithm to rank websites for their search engine results pages. Algorithms determine what your site is about, how fast it is, how important it is in the scheme of the Web (how many links it has from other sites), and whether or not your Web pages are properly prepared to be presented to their search clientele.
Sep 30, 2013

Co-Registration: Worth It or Throwing Money Away?

The mantra for online business has been “Build Your List,” for as long as I can remember, and I‘ve been around almost 10 years now. It was one of the first things I learned. Having a big list allows you to communicate with the people on it as many times as you like, whenever you like.
Jun 25, 2013
Trial Semrush banner

Boost your digital marketing efforts