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Thom Craver

Thom Craver is an international speaker, digital strategist, author and adjunct professor. He specializes in SEO and Web analytics. His last article for Semrush was "Getting Started With Local SEO."
How To Get Started with Keyword Research

How To Get Started with Keyword Research

Keyword research is fundamental to any SEO or SEM campaign. But how do you go about selecting keywords? Keyword selection is all about trying to find the words and phrases your potential customers are using as search queries, then leveraging those words organically or targeting them in pay-per-click campaigns. Keywords can be defined by two categories: broad and narrow.
Sep 19, 2013
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