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Gloria Rand

Successful B2B Website

7 Elements of a Successful B2B Website

How do you know if your B2B website is a success? You can judge it by a number of criteria, such as the amount of traffic you’re getting from new visitors. But the most telling benchmark should be the number of leads generated. If you’re not getting many leads from your site, it may be missing one of these seven key elements for modern web design.
Aug 12, 2013
Blogging for Business

Blogging for Business? Don’t Worry about Keywords

Do you blog for your business? If so, don’t worry about using keywords in the copy, the article’s title or meta tags. Those things are only important if you want your prospects to find your articles on Google. Hold on a minute. You want your articles to get found in Google? Oh. Well, that’s a different story.
Jun 06, 2013
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