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Brian Dean

Brian Dean is an internationally recognized SEO expert and entrepreneur. His website, backlinko.com is the foremost source for all things SEO and marketing news and advice. Feel free to get in touch with him on Twitter at @backlinko!
Social Signals and SEO

Social Signals and SEO: Results from Five Case Studies

Have you drunk the social signals Kool-Aid? It seems that more and more SEOs are moving away from building links... and replacing them with pins, likes, Google +‘s and tweets. I‘m the first to admit that I‘m very skeptical about social signals‘ role in SEO. I simply haven‘t seen them make any long-term difference in search engine traffic.
Oct 18, 2013