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Kathleen Garvin

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
The Complete PPC Analytics Toolkit

Free Download: The Complete PPC Analytics Toolkit

Hanapin Marketing and Semrush have teamed up to create The Complete PPC Analytics Toolkit! This free download contains three Excel spreadsheets, three whitepapers and two webinar recordings, all designed to help optimize your PPC accounts. Use these tools and resources to extract high value data and build more efficient campaigns.
Jan 23, 2015
Infographic: What Inc. 5000 Companies Spend On AdWords

Infographic: What Inc. 5000 Companies Spend On AdWords

Upcoming Webinar: Cutting-Edge Tactics To Spy On Your PPC Competition&Hanapin Marketing and Semrush have partnered together to create a new infographic. Using Inc. Magazine‘s article on the 5,000 fastest-growing private companies in America and Semrush data, Hanapin — the company behind the popular PPC Hero digital advertising blog and HeroConf — documented the annual PPC spend per company.
Oct 03, 2014
Lightning Talk

16 Ways To Prepare for a Lightning Talk

Last week I delivered a speech at a large, local technology event. I was one of five speakers to address the crowd during the lightning talk session. What is a lightning talk? Generally speaking, it‘s a micro presentation or pitch of some sort to your audience. Organizers can choose different metrics, from time length to topic.
Apr 15, 2014
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