Amanda DiSilvestro

Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for the nationally recognized SEO firm HigherVisibility.com that offers online marketing services to a wide range of companies across the country.

7 Ways To Ensure Your Website Makes a Good First Impression

You’ve heard it before from your parents and your employers and — as annoying as it may be — the mantra, “You only get one chance to make a first impression” isn’t going anywhere. The worst part is that the mantra is actually incredibly true. Whether you like it or not first impression really do matter.

SEO

May 11, 2015

URL Shorteners: How They Differ and Why They Matter

URL shorteners are easy to ignore. You might realize your link was automatically shortened when posting on a social networking site, but you go about your day because it looks good. What many don’t realize, however, is that there is quite a bit of information that goes into URL shorteners. You actually have a choice about which shortener to use and when (and this choice makes a difference).

SEO

Nov 13, 2013