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Sergio Aicardi

Sergio Aicardi is the owner of The Miami SEO Company and lives in sunny South Florida. He offers consulting to many marketing companies in Miami and business owners alike. His responsibilities include developing business relationships and optimizing internal processes to ensure the business is constantly growing, while constantly enhancing the quality of services rendered.
How To Use CRM Systems To Improve Your Ecommerce Content Marketing
Everything You Need To Do Online When You Move Business Locations

Everything You Need To Do Online When You Move Business Locations

If you have ever decided to take on the daunting task of a move for your business, you know how stressful it can be. There is a lot to take care of, but what many business owners forget is that it is really important you don’t compromise your online ranking in the process. You have to make sure all of your bases are covered when it comes to your online move.
Aug 05, 2015
8 Signs That Indicate You're Over-Optimizing Your Blog

8 Signs That Indicate You're Over-Optimizing Your Blog

You may not have anticipated over-optimization to ever be a problem, but too many SEO efforts can actually negatively impact your website. Over-optimization basically involves making too many SEO improvements (especially all at one time), which leads Google to question why your website has so many things going on at once.
Jul 30, 2015
How To Determine if You Need a New Website Design

How To Determine if You Need a New Website Design

If you’re like a lot of business owners, the last thing you’re thinking about is whether or not your site needs a redesign. Many business owners don’t have the time to do this themselves, or even think about beginning to search for a web design company. Fortunately, there is a way to find out if it’s time for a “website facelift” with a handy tool known as Google Analytics.
Sep 17, 2014
Use Excel To Create a Keyword Strategy

How To Use Excel To Create a Keyword Strategy

Everyone knows keywords are a big part of SEO, but I feel most people don’t really appreciate the work that goes behind setting up a strategy that is based on keyword performance. Maybe it’s because most people don’t understand what measures are taken to create large SEM campaigns with thousands of keywords that need to be strategically selected.
Jun 19, 2014
Excel for Data Collection on Ecommerce URLs

How To Use Excel for Data Collection on Ecommerce URLs

The following Excel trick is best used when you have data located inside of your URLs. This happens a lot when you have an ecommerce website that generates dynamic confirmation URLs after a purchase is made.In one particular case, one of our clients reached out to us hoping to find a PPC management company.
Apr 10, 2014
Excel Tips & Tricks

Excel Tips & Tricks: Streamline Your Analysis

Like many SEOs, I spend a lot of time analyzing traffic data in Google Analytics. I also rely heavily on Excel, which goes hand-in-hand with Analytics. Excel is a tool that is invaluable to SEOs, and I personally could not go a day without using it.
Mar 12, 2014
Your Ecommerce PPC Campaign

PPC Management and 7 Tips for Your Ecommerce PPC Campaign

Paid search advertising, more commonly known as Pay Per Click, or PPC, is a key component to generate immediate leads for growing your business. This also represents the “digital handshake“ between a business and a buyer who are seeking a product or service using keywords to find them in Google or other search engines.
Dec 18, 2013