Director of Content and Communications at Convirza, McKay Allen has been emphatically touted as a Marketing Jedi by Direct Marketing News. He is a true force-of-nature on the Lead Generation scene, unstoppable in fomenting breathless client interest for his clients. McKay has been published all up and down the mainstream marketing spreads, including: Search Engine Journal, Mobile Marketer, Target Marketer, Search Engine Watch, PPC Hero, Technorati, and numerous others.