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Martin Kura

Martin Kůra is an International SEO Strategist. You can visit his personal website.
International Web Hosting Issues

International Web Hosting Issues: Does Server Location Really Matter?

Back in 2009, the younger version of Matt Cutts explained: Now, in 2015, Google‘s John Mueller has come out with a slightly different statement: For search, specifically for geotargeting, the server‘s location plays a very small role, in many cases it‘s irrelevant. If you use a ccTLD or a gTLD together with Webmaster Tools, then we‘ll mainly use the geotargeting from there, regardless of where your server is located.
Jan 19, 2017
Cost-Effective SEO Localization

7 Steps to Cost-Effective SEO Localization

The old-fashioned way of getting the right keywords in translated content used to be: 1) do the website translation; 2) do keyword research; 3) get the keywords into the translated content. But, there’s a catch — this is the most complicated and costly method of localizing ‘SEO content.
Mar 24, 2016
6 Affordable Ways To Build Multilingual Content for Your Website

6 Affordable Ways To Build Multilingual Content for Your Website

It does not always have to be Google Translate versus huge sums of money spent on translation. There are tens of creative ways to gather multilingual content easily with the help of your clients, partners or users. It is even possible to upgrade the not-so-famous machine translation to sound okay. I‘ve picked some of the most efficient ways to cut website translation costs.
Oct 05, 2015
5 Common Myths About Choosing Domain Names for International SEO

5 Common Myths About Choosing Domain Names for International SEO

Is a .COM domain really the best choice for international targeting? Can a local TLD rank as well abroad as at home? Can a domain rank well internationally even when we don’t use ccTLDs? Read on to find out about the most frequent misconceptions concerning domain names and international SEO.
Aug 12, 2015
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