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Martin Kura

Martin Kůra is an International SEO Strategist. You can visit his personal website.
Content Localization

What Is Content Localization? How To Build a Strategy

Failing to localize a website‘s content is one of the biggest mistakes that marketers make when launching into new international markets, and in this guide, we‘ll help you to understand how you should approach localization as well as when it makes sense to do so and the reasons why it‘s so important.
Dec 01, 2020
International Web Hosting Issues

International Web Hosting Issues: Does Server Location Really Matter?

Back in 2009, the younger version of Matt Cutts explained: Now, in 2015, Google‘s John Mueller has come out with a slightly different statement: For search, specifically for geotargeting, the server‘s location plays a very small role, in many cases it‘s irrelevant. If you use a ccTLD or a gTLD together with Webmaster Tools, then we‘ll mainly use the geotargeting from there, regardless of where your server is located.
Jan 19, 2017
Cost-Effective SEO Localization

7 Steps to Cost-Effective SEO Localization

The old-fashioned way of getting the right keywords in translated content used to be: 1) do the website translation; 2) do keyword research; 3) get the keywords into the translated content. But, there’s a catch — this is the most complicated and costly method of localizing ‘SEO content.
Mar 24, 2016
5 Common Myths About Choosing Domain Names for International SEO

5 Common Myths About Choosing Domain Names for International SEO

Is a .COM domain really the best choice for international targeting? Can a local TLD rank as well abroad as at home? Can a domain rank well internationally even when we don’t use ccTLDs? Read on to find out about the most frequent misconceptions concerning domain names and international SEO.
Aug 12, 2015