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Rocco Alberto Baldassarre

Rocco Alberto Baldassarre is the Founder and CEO of Zebra Advertisement, a results-oriented SEM consulting firm. Rocco consults companies with up to $5 million in PPC advertisement budgets, speaks three languages and was shortlisted as a Young Search Professional of the Year by the 2014 U.S. Search Awards.
5 Ways To Find New Keywords

5 Ways To Find New Keywords

One of the best ways to find new keywords is the Google AdWords Search Term Report. However, it’s not the only way. The Search Term Report shows what search queries triggered your ads and if they are not added as keywords yet, you can add or exclude them right then and there.
May 07, 2015
How To Write a High Converting AdWords Ad

How To Write a High Converting AdWords Ad

Developing the blueprint of an ever-converting ad is impossible; every campaign and account is different. Although the ad doesn‘t convert — it‘s the landing page — there are ways to write ad copies to increase the conversion rate. Here are eight tips to help you write high converting Google AdWords ad creatives.
Sep 29, 2014
5 Ways To Use Semrush for Your Business

5 Ways To Use Semrush for Your Business

Semrush might be your favorite spy tool, but it‘s much more than that. You can also use Semrush to make better strategic decisions for your business. Here are five ways you can use Semrush to boost the performance of your AdWords.
Sep 19, 2014
10 Don'ts for Google AdWords

10 Don'ts for Google AdWords

Last month, we shared “10 Dos for Google AdWords“ on the blog. That list wouldn‘t be complete without a list of “don‘ts“ to match! See the list after the jump. Let us know if you agree or disagree in the comments.
Aug 08, 2014
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