Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business and entrepreneurship. Follow him on Twitter and LinkedIn.

7 Tips for Marketing Effectively to Seniors

When you think of marketing to seniors, you might believe it’s all about increasing the size of fonts and displaying images of older people in your advertising. Although this is a common practice among many businesses, those elements alone are not going to capture the attention of this market.

Marketing Basics

May 12, 2017

5 Important Audience Targeting Tips for Your SEO Campaign

You can consider your search engine optimization (SEO) campaign a success if you’re able to attract more people to your site organically.

Reporting & Analysis

Mar 21, 2017

The Ultimate Guide To Using Images on Your Blog

As a blogger, you likely spend most of your time producing and promoting written content, but we all know that no blog is complete without images. These increase reader engagement, break up blocks of text, and reinforce the overall message of your content, and with options ranging from photographs to illustrations to the hybrid infographic format, the category of “image” is an expansive one.

SEO

Aug 23, 2016

4 Characteristics High Converting Landing Pages Have in Common

There is no perfect landing page — this much has been proven. However, if you want to increase your chances of developing high-converting landing pages that are worth your time and money, then you need to study what other successful marketers are doing and find ways to apply these insights to your own pages. If you can do this, you’ll enjoy better conversion rates and higher overall engagement.

SEO

Jun 28, 2016