Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business and entrepreneurship. Follow him on Twitter and LinkedIn.

4 Reasons Your Booking Software Might Be the Cause for Lost Revenue

If you run a business that uses booking software, your revenue depends on how well that software functions. Some software has inherent flaws that complicate the booking process and can lead to abandoned carts and lost bookings. If you see abandoned carts and incomplete registrations, read this article to find out what might be might be undermining your sales.

Ecommerce

Jan 24, 2018

Great SEM and SEO Don’t Stop When Your Link Gets Clicked

You know people are finding your website because you are getting sign-ups from your pop-up in exchange for the best free guide you have ever created. There is only one problem: despite your sign-ups, your bounce rate is really high. People sign up for your guide, but they rarely make it past your home page. Find out how to apply SEM And SEO principles to your website to Improve site search.

SEO

Dec 22, 2017

7 Tips for Marketing Effectively to Seniors

When you think of marketing to seniors, you might believe it’s all about increasing the size of fonts and displaying images of older people in your advertising. Although this is a common practice among many businesses, those elements alone are not going to capture the attention of this market.

Marketing

May 12, 2017

5 Important Audience Targeting Tips for Your SEO Campaign

You can consider your search engine optimization (SEO) campaign a success if you’re able to attract more people to your site organically.

SEO

Mar 21, 2017

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