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JD Prater

JD Prater is a Senior Account Manager at Hanapin Marketing where he practices cutting-edge PPC strategies for clients across the world. You can connect with him on Twitter and LinkedIn.
Growth Hacking ROI: Top 10 Google Analytics Reports & Dashboards

Growth Hacking ROI: Top 10 Google Analytics Reports & Dashboards

Google Analytics is one the most powerful tools for businesses. As a digital marketer, I rely on Google Analytics to help me glean valuable insights into the customer journey so I can measure the effectiveness and performance of marketing channels. With this data in hand, I’m able to provide actionable solutions for my clients.
Jul 27, 2015
Shopping Campaign Competitive Analysis

3 Tips for Shopping Campaign Competitive Analysis

Heading into the holiday season, paid search marketers are working to make sure their accounts are in good shape to garner more clicks, impressions and conversions. With no time left to optimize before Black Friday and little time before Cyber Monday, it’s important to take time to conduct competitive research. It often gets pushed aside due to the amount time of it can take.
Nov 28, 2014