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Vladimir Ponikarovsky

Vladimir Ponikarovsky, Senior Online Marketing Consultant at Promodo, has more than five years of experience working with large content projects and big international brands. Vladimir’s expertise covers organic search engine promotion in Google, Yandex and Seznam.
Event Tracking in Google Universal Analytics

Event Tracking in Google Universal Analytics With and Without the Help of Tag Manager

It’s time to talk about Universal Analytics in detail. Since it was released out of beta on April 2 — with a whole bunch of features available in classic Google Analytics — most GA fans have been trying to migrate to Universal Analytics and take advantage of all of its innovations. Just as with all innovations, these require some time, attention and experimentation to get used to.
Dec 04, 2014