Jason Puckett is the Founder and CEO of AdBasis, the world’s first testing and optimization platform for Search, Display and Mobile Ads. Directly prior to launching AdBasis, Jason served as the Vice President of Growth for SocialKaty, Inc. which was acquired by Manifest Digital in 2014. Jason’s specialties include digital ad optimization, sales growth and all things digital. His last article for Semrush was “Fantasy Football Skills And Your Digital Acquisition Funnel (Part 1)."
This article is designed to give marketers the correct perspective and provide practical instruction on how to run tests on search ads, display ads, remarketing, content marketing and customer retention marketing. Ready? Let‘s go!