Author Photo

Jane Freeman

Jane Freeman is a freelance content marketer. You can follow her on Twitter.

Author

Tracking Offline Marketing Campaigns

Tracking Offline Marketing Campaigns

This month I’ve been booking a lot of outdoor advertising for a client using Blueline Media’s huge inventory, which was a marketing area totally new to me. I was surprised how many businesses pay for offline ads without using any form of tracking, so I decided to write this post. The challenge of tracking offline marketing campaigns and the impact on digital results is one that continues to grow.
Jan 02, 2015