Navah Hopkins is part of the Customer Success team at WordStream, with a passion for innovation and all things data. She brings five years of SEO and PPC experience, helping small-to-medium-sized businesses navigate algorithmic changes like Panda and Penguin, as well as make meaningful strategic decisions. When she’s not working on PPC, she blogs about her favorite trends in online marketing, innovation and finance, with the end goal of making complex concepts accessible to all. Her last article for SEMrush was "5 PPC Pitfalls that Kill ROI."