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Clare Hopping

Clare Hopping is Editorial Director at digital content marketing agency L&T. She’s responsible for defining and rolling out the content strategies of client blogs, managing the team of writers and ensuring all content is in-line with the brand to meet marketing objectives. She’s been working in the digital publishing space for more than 10 years with her specialist subjects in technology and recruitment. You can find Clare tweeting and blogging on LinkedIn.
How To Track ROI for Your Clients

How To Track ROI for Your Clients

Whenever I‘m pitching to a new lead, one question they always ask is, “How can you guarantee ROI or value?” Sure, they understand the value of content as a whole — practically everyone in marketing they’ve ever spoken to has told them they need to start considering it a crucial part of their marketing strategy. They also know how content can make their company more visible on search engines and social networks.
Jun 30, 2015
How To Find the Right Content Writer for the Job

How To Find the Right Content Writer for the Job

At a time when content should form a major part of your marketing strategy, it probably seems tempting to hit up websites like ODesk, Freelancer.com, or Outsource to find someone to write your content for you. Although this offers a cheap and time-efficient way out, nothing beats someone with experience, passion, or a willingness to learn your brand inside and out.
May 11, 2015
Trello and Slack: The Tools Every Content Marketer Should Use

Trello and Slack: The Tools Every Content Marketer Should Use

As a startup entering “super-growth” last year, my company, L&T Co., started hunting out the best tools to help us manage our content, clients and writers in a more efficient way. We found two that have not only proven indispensable to us, but will help any marketing department or agency boost productivity, motivation, and most importantly, offer clients as much transparency into the daily workflow as you wish.
Apr 13, 2015
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