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Darren Shaw

Darren Shaw is the President and Founder of Whitespark, a company that builds software and provides services to help businesses with local search. He's widely regarded in the local SEO community as an innovator, one whose years of experience working with massive local data sets have given him uncommon insights into the inner workings of the world of citation-building and local search marketing.
How To Do a Basic Local SEO Audit in 30 Minutes or Less

How To Do a Basic Local SEO Audit in 30 Minutes or Less

A local SEO audit helps tell the story of where a business has been, but more importantly where they can go with an effective plan and strategy. Conducting a comprehensive audit for any local SEO client is a no-brainer. But, sometimes, you just need to take a quick look at the top-level items to see where a business is at with local search.
Feb 19, 2015