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Maya Nix

Maya Nix is the Marketing Content Producer for ClickTale, a technology evangelist in the growing field of digital customer experience. Maya applies her strong background in crafting a variety of content deliverables for the online industry to develop ClickTale’s thought leadership content. Maya holds a B.A. degree in Political Science from Tel-Aviv University and LL.B degree from Dalhousie University in Canada.
Why Most Marketers Fail To Understand Their Target Audience

Why Most Marketers Fail To Understand Their Target Audience

As marketers, we talk a lot about target audiences and buyer personas. Understanding them is often listed as one of the most fundamental tasks for any marketing activity. We hypothesize, conduct interviews, and create content and landing pages tailored to each persona. Yet, most of us still do not fully understand our target audience.
Feb 26, 2015