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Susan Wenograd

Susan Wenograd is a paid media consultant with over 13 years of experience in digital marketing. You can connect with her on Twitter, or reach out at her on her website.
Paid Search Audits: Thinking Like a Marketer

Paid Search Audits: Thinking Like a Marketer

One of the things you will find yourself doing regularly if you work agency-side is auditing paid search accounts. This is sometimes an actual service clients pay for, and other times, it’s you digging around to get a feel for what’s going on prior to making a proposal for services. Either way, I love audits.
Mar 05, 2015
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