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Kate Shaughnessy

Kate Shaughnessy, a proud alum of 3Q Digital's SEO team, is part of the Performance Marketing team at Strava. Most weekends, you'll find her running Bay Area trails or enjoying a book with a strong cuppa tea.

Focus on Traffic and Conversions, Not Rankings

Rankings are the most traditional metric used to measure success in SEO campaigns. “We rank #1” or “we’re on the first page” are declarations of a job well achieved. We’ve already covered why rankings are a red herring…so where should the focus be instead?As the point of rankings is to generate traffic, and the point of traffic is to generate conversions, let’s shift the conversation to better metrics.
Jun 24, 2015
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