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Alexandra Johnson

Alexandra Johnson is a Senior Digital Specialist at Her interests include user experience and CRO. She has worked in digital roles across the travel and not-for-profit sector since 2009. Follow Alexandra on Twitter at @alex_cestrian.
How To Discover and Track Featured Snippets

How To Discover and Track Featured Snippets

As digital marketers we’ve become so used to the constantly changing search landscape. Google’s Knowledge Graph is no different. Just three years ago there was an enormous emphasis on implementing Authorship and linking your online publishing agent to Google+. This was an aim to influence and accompany Google’s Knowledge Graph, which launched in May 2012.
Aug 05, 2015
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