Author Photo

Daria Voronina

content strategist AT SEMrushContent Strategist at Semrush. I started writing from a young age. Four years ago, I broke into the world of digital marketing. Consider myself to be the lucky one.
Lead Magnet Ideas for Your Website
6 Key Things Worth Analyzing in Your Competitors’ PPC Strategies

6 Key Things Worth Analyzing in Your Competitors’ PPC Strategies

If you are new to the complex world of PPC, it can be easy to get lost in content chaos, trudging through countless articles on your topic and searching for practical information. But what exactly should you pay attention to when researching your competition: keywords, ads or devices? Based on our experience, we have figured out six important things advertisers should pay attention to.
Nov 30, 2018
Local PPC Strategy and Actionable Tips

Geo-Targeting: Local PPC Strategy and Actionable Tips

Companies that have tight budgets need to make the most of their PPC activities to ensure they are not flushing money down the drain. A well-planned local PPC strategy allows you to put your message in front of the right people. This post will walk you through the step-by-step process of optimizing your geo-targeted campaign and provide you with insightful tips for smarter local PPC.
Sep 12, 2018