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Upasna Kakroo

Upasna Kakroo (@upasnakakroo) is the co-founder of  Brandanew , helping brands create compelling stories and content marketing strategies. Upasna has 12+ years of global experience in the online content and branding industry. She lives in Ann Arbor, Michigan.
Brand Listening
Topsy is Dead. Here are 4 Alternatives

Topsy is Dead. Here are 4 Alternatives (Trial for FREE)

Apple decided to pull the plug on Topsy recently. The service was a 2013 acquisition. As an oft-used resource by marketers for social analytics and deep Twitter searches, it’s time to take a moment to say RIP, Topsy. But this is also a good time to look at other social analytics tools you need to use now.Analytics is slated to grow in the coming years, and not without a reason.
Dec 28, 2015
6 Step Content Marketing Process for Small Businesses

A Delightfully Simple 6 Step Content Marketing Process for Small Businesses

Recently I met up with the store manager of a local cherry food retailer in Michigan. They had fantastic products, especially attractive for the fall season. We chatted a little and I asked them about their social media and content strategy. I did notice that the comfort that the manager had while talking about her favorite products was not reflected in our content and media conversation. And, it’s not uncommon.
Oct 30, 2015
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