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Adam Frankel

Adam Frankel is President and CEO of Frankel Interactive, a leading South Florida digital agency specializing in custom websites development, e-commerce development and digital marketing. For over 15 years he’s been working with businesses and government agencies to bring their organizations online in order to build brand awareness, communicate with stakeholders, generate leads and drive sales. His belief is that all businesses need to keep up with technological trends including the continual transition from desktop to mobile, search engine algorithms changes, and social media engagement. His goal is to help them implement strategies to successfully compete in an ever crowding digital marketplace. When he isn’t touting the benefits of web-based marketing, he enjoys fishing and spending time on the waters surrounding Miami with family and friends. Follow Adam at Twitter.
Real-Time Penguin and Panda as Core Algorithm
Interactive Content for B2B Marketing

The Importance of Interactive Content for B2B Marketing

B2B brands have been reluctant in the past to use digital channels for marketing. However, later they realized how important the channels are. And now the industry is seeing a new trend — interactive content is gaining traction. What factors accounted for it? How can interactive content benefit the B2B segment? Let’s find out.
Jun 01, 2016
Google‘s Doorway Page Algorithm Update

Big Takeaways from Google‘s Doorway Page Algorithm Update

Last year, the search engine giant released an update on Doorway Pages. The very first line of the blog announcing the update reads “Google’s Search Quality team is continually working on ways in which to minimize the impact of webspam on users.” The first line says it all; the update shouldn’t be looked at in the silo, but as a part of Google’s ongoing efforts to make the web more user-experience driven.
Mar 04, 2016
How To Calculate the ROI of Your SEO Campaign
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