Author Photo

Joseph Hirsch

How Programmatic Video Will Shape the Future of Advertising

How Programmatic Video Will Shape the Future of Advertising

In March 2014, a study released by the Association of National Advertisers and Forrester reported that only 23 percent of marketers knew what programmatic advertising was, while 12 percent had never even heard of it. Luckily, the picture has changed dramatically in the time since that survey was published. Programmatic digital video ad spending has grown exponentially this year, according to eMarketer.
Feb 24, 2016
Trial Semrush banner

Boost your digital marketing efforts