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John Connolly

Develop an Influencer Marketing Plan

How To Develop an Influencer Marketing Plan in 5 Steps

Admit it: you’re getting downright cynical towards ads and advertising, aren’t you? Well, who can blame you? Ads rear their heads in every facet of our lives, make farcical claims and crowd everything else out. But endorsements from friends and family can reverse those feelings. This is why advertisers have begun using social media to peddle their wares.
Aug 10, 2016
Build Your Franchise With Effective SEO Strategies

How To Build Your Franchise With Effective SEO Strategies

SEO is cheap in terms of costs-per-lead when compared to offline marketing and the pay-per-click options. But operating SEO for a franchise can be tricky because you’re dealing with so many moving parts — domains versus sub-domains, local versus corporate landing pages, national versus regional visions, mobile users — it’s one of the most challenging activities to orchestrate across the national to local networks.
Aug 03, 2016
Audience Marketing Platforms to Your Advantage

Crowd Control: How To Use Audience Marketing Platforms to Your Advantage

Audience platforms are expanding in ways that have allowed them to surf beyond their environments and into the broader web. The Atlas of the Social Media scene, Facebook, has turned the practice of connecting with the right audience on its head. Initially, Facebook’s advertising capabilities limited marketers to just display advertising that was served based on Facebook profile data.
Jul 13, 2016
Semrush Guide to SEO for Your Blog

Semrush Guide to SEO for Your Blog

Until recently, SEO theory and advanced optimization never occurred to most of the world’s bloggers. All they knew was that they loved writing, conveying their knowledge and wanted to help others through covering various projects and businesses.
May 24, 2016