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John Connolly

Develop an Influencer Marketing Plan

How To Develop an Influencer Marketing Plan in 5 Steps

Admit it: you’re getting downright cynical towards ads and advertising, aren’t you? Well, who can blame you? Ads rear their heads in every facet of our lives, make farcical claims and crowd everything else out. But endorsements from friends and family can reverse those feelings. This is why advertisers have begun using social media to peddle their wares.
Aug 10, 2016
Build Your Franchise With Effective SEO Strategies

How To Build Your Franchise With Effective SEO Strategies

SEO is cheap in terms of costs-per-lead when compared to offline marketing and the pay-per-click options. But operating SEO for a franchise can be tricky because you’re dealing with so many moving parts — domains versus sub-domains, local versus corporate landing pages, national versus regional visions, mobile users — it’s one of the most challenging activities to orchestrate across the national to local networks.
Aug 03, 2016
How To Elevate Your Brand on the Top Marketing Sites

How To Elevate Your Brand on the Top Marketing Sites

Most folks assume promoting and marketing content to the top sites is something that’s done after its created and it hits the web. But seasoned writers know that you never create anything until you know how it’s going reach that wider audience — in this case, the top marketing sites.
Jul 27, 2016
Audience Marketing Platforms to Your Advantage

Crowd Control: How To Use Audience Marketing Platforms to Your Advantage

Audience platforms are expanding in ways that have allowed them to surf beyond their environments and into the broader web. The Atlas of the Social Media scene, Facebook, has turned the practice of connecting with the right audience on its head. Initially, Facebook’s advertising capabilities limited marketers to just display advertising that was served based on Facebook profile data.
Jul 13, 2016
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