head of marketing AT SEMrush (Content Marketing Solutions)Speaker, blogger and Content Marketing expert with more than 5 years of experience in developing content strategy. Creator of the French Semrush Blog, one of the most popular corporate marketing blogs in France. Passionate about languages, modern art and new technologies.
To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. In this article, you‘ll find 30+ essential content metrics and learn how you can capture and interpret them.
We analyzed over 1,200,000 blog posts to understand the impact of different text characteristics and elements on pageviews, backlinks, and shares, and to establish the reference values for the most common characteristics of the content.
These Content Marketing stats will help you polish the creation process. Insights from this survey report, feature insights and answers from 1500+ marketers that can quickly point you in the right direction for content creation.
It’s arguably more important than ever for businesses to adapt to survive online as we take stock of 2020 and head into 2021. That’s why we’ve pulled together a report that digs into the content marketing trends of recent years to help you make sure you’re ready for the road ahead.
During Content Marketing World 2019, we took the chance to collaborate with Andy Crestodina to host interviews with successful content marketing practitioners on their mistakes and inspirations. Dive in to learn insights from Joe Pulizzi, Val Geisler, John Hall, Ian Cleary, Megan Golden, and other experts.
Industry-focused events provide you with things you cannot find elsewhere, such as career building opportunities or the sharing of best performing tactics. We are happy to present the most valuable insights we have gained lately from top content marketing conferences.