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Tony Wright

ceo AT WrightIMCI have spent my 20+-year career helping companies of all sizes be profitable online through strategic, hands-on work in interactive marketing as well as traditional and interactive public relations and journalism. My work has earned me the accolades of “search marketing and social media expert,” although I prefer the term “geek.” An expert knows everything and I learn something new every day. I have extensive experience in online crisis communication and brand reputation strategy, including corporate blogging and corporate monitoring, most notably directing the online corporate reputation management strategy for American Airlines immediately following the events of Sept. 11, 2001. I’ve spoken at many events, including Search Engine Strategies, E-tail and others. I frequently contribute articles, columns and quotes to various national and trade publications that are widely read and cited. My work for clients has been recognized in several local and national award campaigns, I also served as Vice-President and President of the Dallas/Fort Worth Search Marketing Association, and as the professional advisory committee for the School of Mass Communication at Texas Tech University. I live in Allen, Texas, with my wife and four children. I am an amateur BBQ cook, and amateur theologian. I graduated from Texas Tech (Wreck Em’) with a Master’s degree in Mass Communication and from John Brown University with a degree in Journalism.

Weekly Wisdom with Tony Wright: Attribution Modeling and Weighting Part 2

In today‘s Weekly Wisdom, Tony is going to go over how to look at and evaluate the following in Google AnalytIcs: Conversions, Click Assisted Conversions, Assisted Conversions, Assisted Conversion Value, Attribution, Last Interaction vs. Linear, Custom Weighted Attributions and much more. You can‘t miss it.
Apr 02, 2019

Weekly Wisdom with Tony Wright: Attribution Modeling and Weighting Part 1

In this Weekly Wisdom video, Tony Wright is going to explain what you need to know about Attribution Modeling and Weighting, and what you should know about attribution and Google Analytics. Gain the insights you need for your marketing campaigns and discover what you need to know about attribution models and methods.
Mar 26, 2019
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