Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over 15 years of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives. Trond is a columnist at Search Engine Land and Marketing Land and co-author of Google It: Total Information Awareness (2016).