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Richard Murphy

Richard Murphy is a senior vice president at BPA Worldwide, a not-for-profit assurance services provider that performs third-party media audits to verify audience data used in the buying and selling of advertising. Richard is a certified public accountant and a certified information systems auditor, and he leads the organization’s BPA Media and iCompli Technology Assurance divisions.
Fighting Ad Fraud Is Everyone’s Responsibility

Fighting Ad Fraud Is Everyone’s Responsibility

Defeating ad fraud won’t be easy for the digital media industry, but marketers, publishers and industry associations are coming together to battle. In an effort to combat growing fraud, the industry spotlighted the issue this year during its 2016 IAB Annual Leadership Meeting, The Next $50 Billion.
May 03, 2016
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