ceo AT Absolute Digital MediaAs CEO of Absolute Digital Media, Ben is committed to consistently driving the business forward. With exceptional knowledge and expertise across a broad range of industry topics, Ben is looking to share his expertise with the world as a thought leader. When he is not implementing the latest innovations in the company or sharing his knowledge with the team, Ben likes to spend time with his wife and children.
The effect of millennials and Generation Z and how they use emojis could actually see a rise in emoji SEO — and this could be coming sooner than you might think. Can emojis be integrated into your marketing campaign? Quite simply, yes.
When it comes to boosting business profits, the knee-jerk reaction for many of us is to pick up the phone and introduce ourselves to new potential customers. Our natural assumption being that this fresh blood is the perfect soundboard for our sales spiel without any complicated history or preconceptions of our brand. In real life, though, the grass isn’t always greener.