I'm a Marketing Writer for the Reno, Nevada-based prize coverage and promotions provider, Odds On Promotions and its sister company, Hole In One International. As a former casino marketing director and convention sales manager, I have extensive knowledge of traditional direct marketing strategies and techniques as well as over 20 years of experience in email marketing, inbound lead generation. search engine marketing and creating effective response-driving content. I love SEO because it's a moving target within a clearly defined set of best practices. All effective search and pay per click results begin and end with knowing your customer, creating content that speaks to their needs and making it easier for them to do business with you.