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Jennifer Slegg

AT The SEM PostJennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for over 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
SEO Project Management
Competitor Analysis Tips and Strategies for SEO

How to Do an SEO Competitive Analysis

Doing a competitive analysis is a crucial part of doing SEO. You can discover areas where your competitor is weak and use it to your advantage, as well as learning areas where your own site doesn‘t quite stack up against your competitors and could use improvement. This guide covers all the critical areas for doing your own competitive analysis.
Apr 09, 2020
SEO Tips for Marketplaces and Ecommerce Websites
SERP Features and Getting Traffic

Zero-Click Searches, SERP Features and Getting Traffic

This recap includes valuable information regarding zero-click searches and SERP features that was provided by Kevin Indig doing the 5 Hours of SEO Webinar. Learn about the impact of SERP features, domain analysis results for mobile and desktop, surprising traffic losers, mobile traffic, and more.
Mar 27, 2020
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