Dawn is Director of Bertey, Web Strategist and Online Marketing Adviser, with over 20 years experience in business marketing and over 12 years experience in SEO. Specialising in technical SEO, web marketing strategy, international SEO, website migrations, crawl optimisation, architectural and database developer-driven SEO. Dawn holds a Master of Science in digital marketing strategy as well as a PgDip in digital marketing strategy. Dawn is also a lecturer at Manchester Metropolitan University, teaching first degree BA and BSc Undergraduates digital and search strategy. Dawn also supervises MSc students undertaking their Masters Dissertations. Dawn is also a judge for the following industry awards - UK Search, EU Search, US Search, MENA Search, UK Content, UK Biddable, and Northern Digital as well as a judge for the the Prolific North Tech Awards.