Joe Martinez

Director of Client Strategy AT Clix Marketing

Joe Martinez is the Director of Client Strategy for Clix Marketing. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube. He is a regular contributor to Search Engine Land, Marketing Land, and WordStream. He has also written for PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.

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How To Set Up and Implement DSA Feeds in AdWords

If you have a large website, poor URL structure, or are just looking for a way to better target users with your DSA campaigns, this blog has all the information you need. I am going to show you how to set up and implement DSA feeds to give you an easy option to implement complex DSA targets. I will also review the tools I use to make this job easier.

Paid Advertising

May 01, 2018

Best Practices to Using PPC To Promote Events

When using paid search to promote events, it’s important to use several different tactics depending on if your target audience is already familiar with your brand or not. In this blog, I’m going to go through my favorite strategies I like to implement when promoting events for my clients with actionable instructions on how you can implement these strategies in your campaigns.

Paid Advertising

Mar 22, 2016